Brand is defined as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of seller or group of sellers and to differentiate them from those of other sellers. Therefore – branding is not about getting your target market to choose you over the competition, but… Brand is defined as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of seller or group of sellers and to differentiate them from those of other sellers. Therefore – branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.
