Digital is the first touch point for the consumer and a channel where the consumer has greater control over what they see and when they see it. In a world where the intended target has limitless choices, it’s up to Digital Marketers to understand the customer journey, customer expectations and desired outcomes from a myriad… Digital is the first touch point for the consumer and a channel where the consumer has greater control over what they see and when they see it. In a world where the intended target has limitless choices, it’s up to Digital Marketers to understand the customer journey, customer expectations and desired outcomes from a myriad of scenarios. Lots of advices, lots of digital marketing options…what to do first? Which marketing will bring the best ROI? Without answers to ‘why’, ‘what’, ‘where’ & ‘how’ the result is chaos
