Your customers, prospects, and partners are the lifeblood of your business. You need to build your marketing strategy around them. Step 1 of marketing understands what your customer’s want, which can be challenging when you’re dealing with such a diverse audience. The process of building personal connections at scale and crafting customer value propositions that funnel back to ROI for your company are the Key. The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing. New trends are everywhere and there are lots.